Britt Else
brittelsephoto@gmail.com
404. 873.6450
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I’m an Atlanta-based Creative Director, Designer, Writer and Professional Photographer. I’ve been a passionate photographer since college, but turned professional 12 years ago when I realized I could not deliver superior web and print design for my smaller budget clients with stock photography. The cooking is only as good as the ingredients you start with, and stock photos to me are like starting with canned ingredients instead of fresh. I’ve always thought the posed, vague, plastic feeling of stock photos is the enemy of visual storytelling, so I approached photo assignments with a designer’s eye and a passion for capturing unposed situations that were highly specific to my client’s story.
I photograph people in real lifestyle, work and event situations for businesses and publications of all sizes. Mine is an unobtrusive, journalistic “fly on the wall” approach. The subjects often forget I’m even there, because I do not intrude or insert myself into the activities that are taking place. The resulting images feel like genuine moments, because they are.
As a commercial artist, I try to “design” my photos, both in the camera’s viewfinder, and later in post processing. Composition, light, color, expression and gesture are maximized to convey a feeling or tell a story. Originality is important. I try to find a way to make each image have a feeling of compelling uniqueness, either through angle, exposure or composition.
When I’m not shooting for clients, I still carry my camera with me everywhere and practice my craft on unsuspecting family members, birds and small animals.